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The AM Routine

Natural Hair Care Brand

Growing up, I learned to love my hair by educating myself about my specific hair type and discovering the best ways to care for it. This personal journey of self-discovery and empowerment inspired me to create my business. I have recovered from both chemical and heat damage, and want to share what Ive learned so you don't have to go through the same struggles I did. I want to provide others with products that truly deliver results and maintain transparency about what goes into each bottle. Beyond just selling hair oils, my goal is to offer a platform that educates and empowers individuals to understand and embrace their unique hair types, maintaining healthy hair however they choose to wear their crown! By sharing knowledge and high-quality, natural products, I hope to help others feel confident and beautiful in their own hair.

-Founder & Creative director

Amaya Minier

Eucalyptus in glass jar
Image by Joyce Toh
Aloe Vera Leaf Slices
Cinnamon Sticks
Sliced Avocado

Our Commitment

Natural Ingredients

At The AM Routine, we are committed to using only natural and sustainable ingredients in all our products. We believe in harnessing the power of nature to provide the best care for your hair.

Environmentally Friendly

We are dedicated to sustainability and eco-conscious practices at every step of our production process. From sourcing to packaging, we prioritize environmentally friendly solutions.

Cruelty-Free

The AM Routine is proud to be a cruelty-free brand, ensuring that no animals are harmed in the making of our products. We are passionate about providing effective hair care without compromising our ethical values.

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